
Universities Want Detailed Data on Alumni, GroupCharger Crawls Web to Deliver
WHAT: Universities provide GroupCharger with their database so that GroupCharger can crawl social networks, public data and third-party APIs for information about the dataset, including the top social media influencers and alumni likely to donate. GroupCharger can also tag individuals based on information in their public profiles (e.g., a person who says on his LinkedIn profile that he's a partner at a VC firm would be tagged "investor").
Universities have three ways to use the new data: matchmaking for jobs, personalized introductions and segmented targeting. Alumni association staff access a dashboard that shows them activity among alumni and recommendations for individuals. They can also send emails via GroupCharger's app or their own email system.
Coming in the 2.0 version: pushing content through social media (in addition to email) and allowing alumni to share content directly back to the university without creating a new profile.
LAUNCHERS: Kirtus Dixon, CEO, has started four companies (two failures). James Weddle, president. Satish Kodukula, CTO.
WHY: Universities want alumni to feel more connected so they give more money. State universities have had their budgets cut and need to find money elsewhere. Students and grads want to connect with alumni in specific fields and professions. Many groups have "lost" members they'd like to find and keep in touch with for networking and fundraising purposes.
WHEN/WHERE: Sept. 7, 2011 / Austin.
BACKSTORY: Kirtus tells LAUNCH he learned about "maintaining the right balance of speed, learning and focus" from his previous startup experiences. For GroupCharger, they interviewed 250 people across different groups before building their minimum viable product. "We knew early on that...