
CookItFor.Us Brings Airbnb Model to Prepared Food
Editor's Note: See all our Excelerate Labs coverage here.
WHAT: CookItFor.Us connects people who are too busy to cook with licensed chefs and caterers in their area who need customers. To get a chef/caterer to make a recipe, people can like ("crave") one that's already on the site or upload one they find online. Those who own a recipe can post it by joining the recipe affiliate site. The more craves a recipe receives, the more likely a chef/caterer will make it. Chefs/caterers then bid on price to make the dish. Depending on the chef/caterer making the dish, people can have the food delivered to their home, pick it up, or eat it at a restaurant.
Newest feature is "Request a Maker": CookItForUs will find a chef/caterer within 72 hours who can make a recipe on the site for you.
While the demand-driven model is currently only available in Chicago, Request a Maker will eventually roll out nationwide.
LAUNCHERS: Moshe Tamssot, CEO. Conrad Fuhrman, CTO. Larry Johnson, operations advisor.
WHEN/WHERE: October 2010 / Chicago, Public Beta
WHY: Alternative to fast food and frozen/pre-packaged meals at the grocery store. It's easy to find recipes online but much harder to find someone who can make it for you unless you hire a private chef or catering service. Local fresh foods should be as accessible and convenient as mass-produced items. Consumers like supporting local businesses. Services like Airbnb and GetAround (for cars) have proven there's a market for matching people who have more time than money with people who have more money than time.
BACKSTORY: After growing up with restaurateur parents and working in the food industry, Moshe decided...