Beyond Dashboards: SocialEngine Tells You What Actions to Takes

WHAT: Scans social media campaigns and gives suggestions to the company to maximize their impact. 

LAUNCHERS: Alex Benzer, CEO [ @abenzer, LinkedIn ]. Charlotte Genevier, CTO [ @cgenevier, LinkedIn ]. Made the SocialEngine PHP community software.

WHY: Managing social communities is hard. Most brands have no real strategy but still spend $4B on social media annually (social media managers cost roughly $70K per year and monitoring tools up to $100K). Dashboards don't tell you what to do.

BUSINESS MODEL: Monthly subscription.

CUSTOMERS: 300 companies in beta in two weeks, including Yahoo! and Vail. Mailing list of 60K people. 

INVESTORS: Not disclosed.

RAISING: Not disclosed.