Kogeto Launches Dot, Panoramic Video Camera for iPhone, in a Twist on Lifecasting
WHAT: Dot is a small 360-degree video camera that clicks onto the iPhone 4. Free app will allow easy uploading to Dot website and sharing. Expected retail price is $79. Patents are pending.
Dot is the second product from Kogeto. The first was a panoramic camera that resembles an overhead projector. Named Lucy, it is meant for educational use and costs about $3K.
Kogeto plans to make Dot for the iPod Touch and Android devices (iPad’s camera not good enough -- yet).
LAUNCHERS: CEO Jeff Glasse founded a museum and documentary film company that he sold to Teachscape -- tech-driven, online education for teachers. Co-founder David Sosnow worked with Jeff at Teachscape and helped design Lucy.
WHY: Lucy is a niche product. The iPhone 4 has a high-resolution camera, and millions of people own iPhones. People often spend time at an event trying to capture it -- Dot allows them to hit record and put the camera down. Take video of parties, car rides, concerts and games, or use for security. Jeff says, “Our users will show us how they want to use it.”