ScoreBig Brings Priceline Model to Ticket Market
WHAT: Name your own price for tickets including sporting events, concerts and Broadway shows. ScoreBig uses an opaque model. The inventory can come from the venue, a promoter or a reseller.
Users pick a seating tier, but they have to be flexible on the exact seats. Discounts range from 10% up to 60%. Best part: no service charges or delivery fees.
Priceline has taken no legal action against ScoreBig to date (Priceline famously has a business patent for reverse auctions that has been selectively pursued by their mercurial founder, Jay Walker).
LAUNCHERS: Adam Kanner (CEO) is a former NBA marketing exec and entrepreneur whose previous companies include Sports Loyalty Group, which provided marketing solutions for professional sports teams, and edu.com. Joel Milne (CTO & COO) founded Seasonticket.com.
WHY: Adam says the inspiration for ScoreBig came from his experience trying to get “butts in seats” for NBA games -- those butts drive all kinds of revenue streams like merchandise and concessions. Since excess inventory affects all kinds of industries, he figured there had to be a solution that wouldn’t damage the brands of teams and properties or cannibalize retail ticket sales.